Tag Archives: R&D
3.0. brands. The new social responsibility. The rules of the game have changedAgnès Rovira
Head of the Postgraduate Programme in Brand Meaning Management 3.0, UPF-IDEC
Corporate Social Responsibility or CSR, has traditionally been associated with the corporate size of companies and less identified with brand management. Social responsibility and brands have lived in two separate [...]
#UPF2020: Designing the University of the FutureCarlos A. Scolari
Teacher of the Postgraduate programme in Usability, UPF-IDEC
Interview with Carlos A. Scolari Between 2012-13, he coordinated an internal research project at Pompeu Fabra University funded by the Centre for Teaching Quality and Innovation (CQUID): #UPF2020 Designing the [...]
Digital Arts: R&D&I in the Creative IndustriesRoc Parés
Co-Head of the University Master in Digital Arts, UPF-IDEC
In today’s world, beyond the divisions between scientific, technical, humanist and artistic knowledge, creativity has become a value in and of itself. Human knowledge has increased and become interconnected through [...]
Creativity, innovation and market valueAntonio Ladrón de Guevara
Head of the Master in Direct and Digital Marketing, UPF Barcelona School of Management
Creativity, traditionally associated with culture and the arts, is also a source of innovation that allows companies to adapt, in a sustainable way, to an increasingly dynamic and competitive environment. [...]
Creating emblematic brands: imagining new ways of lifeFrancesc Xavier Ruiz Collantes
Head of the Master in Strategy and Management Creative Brand, UPF-IDEC
To imagine a new leading brand is to imagine a new way of life. Innovating in creating brands is not just a question of giving a novel, great sounding brand-name [...]
We can succeed in competing with AppleXavier Brun
Head of the Master in Financial Markets, UPF Barcelona School of Management
Can we ever compete with the likes of Apple, Intel, GlaxoSmithKline or Bayer? If we stop to think, probably not, and the reason is no other than their competitive advantage: [...]
Introduction
Ever since the invention of the Internet we have been living in a state of constant change; in how we communicate, in how we relate to other people, and even [...]
The R&D Funding Crisis in SpainDaniel Serra
Academic Manager, Continuing Education Institute Private Foundation. Director of the MSc in Management, Barcelona School of Management
Research in Spain has also been greatly affected by the crisis. The austerity measures and the widespread cuts to public spending, both by the central Government and by regional authorities, [...]
Is it worth going to university?Dani Sánchez-Crespo
Director, Master in Creation of Video Games, IDEC-UPF. CEO and co-founder, Novarama
No, seriously… Is it worth going to university? And, while we’re at it, is it worth going to school? The answer is obviously “yes”. Without school, without university, we would [...]
The importance of university education and its impactJaume Casals
Rector of the Pompeu Fabra University
The latest report of the Catalan Association of Public Universities (ACUP, December 2012) “Research and Innovation Indicators of Catalan Public Universities” reveals the repercussion of the Catalan university system on [...]