Tag Archives: CSR
Corporate social responsibility and taxesAlbert Sagués
Teacher of the Tax System Programmes, UPF Barcelona School of Management
The concept of Corporate Social Responsibility springs from an increasingly insistent claim on companies from Society. The result is now a certain degree of openness and transparency connected to corporate [...]
Social Responsibility at UPFMònica Figueras et al.
Vice-Rector of Social Responsibility and Promotion of UPF
University is, for the majority of society, a synonym of advanced education and research. But beyond these two missions the universities around us believe more and more in, and are [...]
Integrating CSR into people managementTomàs Rubió
Director of the Master in Human Resource Management, UPF Barcelona School of Management
Incorporating CSR principles into human resource policy is not an easy task if these do not form an integral part of the company’s vision statement and are in line with [...]
In what ways do consumers value the actions taken for CSR and how much?Antonio Ladrón de Guevara
Head of the Master in Direct and Digital Marketing, UPF Barcelona School of Management
Recent studies in the fields of Business Ethics and Consumer Behaviour suggest that in the past few years, “Social Behaviour” within companies and, especially in well- known multinationals, has become [...]
Is CSR an essential policy within companies?Raquel del Árbol Fernández
Student on the Master in Human Resource Management, UPF Barcelona School of Management
According to J. M. Moneva and JL Lizcano, we understand Corporate Social Responsibility to be a company’s voluntary commitment to society and the environment, stemming from their social commitment and [...]
Are socially responsible companies more competitive or less so?Oscar Elvira
Director of the Master in Banking and Finance, UPF Barcelona School of Management
Within an economy, businesses as social partners that they are, play a crucial role in the society in which they operate. More advanced economies, in which there is greater social [...]
The National Art Museum of Cataluña and Corporate Social ResponsibilityJosep M. Carreté Nadal
Deputy Managing Director, MNAC and lecturer on the Postgraduate Course in Museum Management, UPF-IDEC
In 2012, coinciding with the development of the strategic plan that would be used to define new working models at the National Art Museum of Catalonia, it was decided that [...]
Five hundred organizations each year set up blood donation campaignsVanessa Pleguezuelos
Coordinator of the Blood and Tissue Bank
UPF-IDEC and UPF Barcelona School of Management organized a blood donation campaign on 11 December 2014. For this initiative, the Foundation became one of the 500 organizations that each year [...]
3.0. brands. The new social responsibility. The rules of the game have changedAgnès Rovira
Head of the Postgraduate Programme in Brand Meaning Management 3.0, UPF-IDEC
Corporate Social Responsibility or CSR, has traditionally been associated with the corporate size of companies and less identified with brand management. Social responsibility and brands have lived in two separate [...]