06 CSR

Corporate Social Responsibility (CSR) encourages an active and voluntary contribution to social, economic and environmental improvement. The term CSR became popular in the mid 19th century in the United and was introduced into Europe during the 1990s as a response to the anti-globalisation movement. But, what motivates companies to become socially responsible? Is CSR really the driving force behind the internal culture of companies? Is it integrated into their management or is it merely an excuse to improve the competitiveness and the added value of a company? In other words, is CSR a question of ethics or aesthetics? The economic crisis has put CSR on the line. Its voluntary application permits many companies to eliminate it from their strategies during times of financial difficulties. But, are socially responsible companies more or less competitive? [...]

The voices

The voice of a tax expert

Albert Sagués

Corporate social responsibility and taxesAlbert Sagués

Teacher of the Tax System Programmes, UPF Barcelona School of Management

The concept of Corporate Social Responsibility springs from an increasingly insistent claim on companies from Society. The result is now a certain degree of openness and transparency connected to corporate [...]

The voice of the USR at UPF

Mònica Figueras et al.

Social Responsibility at UPFMònica Figueras et al.

Vice-Rector of Social Responsibility and Promotion of UPF

University is, for the majority of society, a synonym of advanced education and research. But beyond these two missions the universities around us believe more and more in, and are [...]

The voice of an expert in Human Resources

Tomàs Rubió

Integrating CSR into people managementTomàs Rubió

Director of the Master in Human Resource Management, UPF Barcelona School of Management

Incorporating CSR principles into human resource policy is not an easy task if these do not form an integral part of the company’s vision statement and are in line with [...]

The voice of an academic director of Direct and Digital Marketing

Antonio Ladrón de Guevara

In what ways do consumers value the actions taken for CSR and how much?Antonio Ladrón de Guevara

Head of the Master in Direct and Digital Marketing, UPF Barcelona School of Management

Recent studies in the fields of Business Ethics and Consumer Behaviour suggest that in the past few years, “Social Behaviour” within companies and, especially in well- known multinationals, has become [...]

The voice of a human resources student

Raquel del Árbol Fernández

Is CSR an essential policy within companies?Raquel del Árbol Fernández

Student on the Master in Human Resource Management, UPF Barcelona School of Management

According to J. M. Moneva and JL Lizcano, we understand Corporate Social Responsibility to be a company’s voluntary commitment to society and the environment, stemming from their social commitment and [...]

The voice of an economist

Oscar Elvira

Are socially responsible companies more competitive or less so?Oscar Elvira

Director of the Master in Banking and Finance, UPF Barcelona School of Management

Within an economy, businesses as social partners that they are, play a crucial role in the society in which they operate. More advanced economies, in which there is greater social [...]

The voice of the Director of the National Art Museum of Catalonia

Josep M. Carreté Nadal

The National Art Museum of Cataluña and Corporate Social ResponsibilityJosep M. Carreté Nadal

Deputy Managing Director, MNAC and lecturer on the Postgraduate Course in Museum Management, UPF-IDEC

In 2012, coinciding with the development of the strategic plan that would be used to define new working models at the National Art Museum of Catalonia, it was decided that [...]

The voice of the Blood and Tissue Bank of Catalonia

Vanessa Pleguezuelos

Five hundred organizations each year set up blood donation campaignsVanessa Pleguezuelos

Coordinator of the Blood and Tissue Bank

UPF-IDEC and UPF Barcelona School of Management organized a blood donation campaign on 11 December 2014. For this initiative, the Foundation became one of the 500 organizations that each year [...]

The voice of a creative strategy Director

Agnès Rovira

3.0. brands. The new social responsibility. The rules of the game have changedAgnès Rovira

Head of the Postgraduate Programme in Brand Meaning Management 3.0, UPF-IDEC

Corporate Social Responsibility or CSR, has traditionally been associated with the corporate size of companies and less identified with brand management. Social responsibility and brands have lived in two separate [...]