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10 Transformation

We live in a world of constant, rapid changes, where new professions emerge or the old ones are reinvented. Companies, and society, require new competences from professionals: a greater ability to create new solutions to complex problems, work with data, think holistically, analytically and critically, etc. Today, professionalization not only responds to an interest to specialize in something or reuse acquired knowledge; there’s a desire to learn in order to respond to the new requirements of a changing reality. [...]

The voices

The voice of an expert of video games

Daniel Sánchez-Crespo

The challenge of transforming oneself in order to transformDaniel Sánchez-Crespo

Academic Director of Master in Creation of Video Games, UPF Barcelona School of Management

Transform yourself as a professional in order to transform your environment. This is the main idea that the UPF Barcelona School of Management wants to transmit to its students. The [...]

The voice of an expert of mediation

Maria Munné

Teachers and students with a common objective: giving you the power!Maria Munné

Co-director of the Master's Degree in Professional Mediation at the UPF Barcelona School of Management

Learning, as a way of capturing and modifying knowledge, involves resistance. Going from what you know – a comfort zone – to something new, and thus something unknown until now [...]

The voice of a Business Analytics expert

Manel Guerris

Unlearn, explore, experiment and resist!Manel Guerris

Industrial engineer and expert in Business Analytics. He teaches Evidence-based Big Data and Management at the UPF Barcelona School of Management

Continuing to train yourself, wanting to adapt to change and wishing to transform yourself into someone better is not an easy decision. It takes time and reflection. It entails thorough [...]

The voice of an academic director of economy

Luz Parrondo

The experience of learning and the effect that it can have on peopleLuz Parrondo

Professor of Economy and Finances at the UPF Barcelona School of Management

For me, it’s a pleasure to ‘celebrate’ this beginning phase with you. It is a new phase for us, but in particular, I hope it’s a new phase for you. [...]

The voice of an academic director of Creative Brand Strategy and Management

Jordi Torrents

Generosity as a source of competitivenessJordi Torrents

Founder of CollaboraBrands and director of the Master's Degree in Strategic Management at the UPF Barcelona School of Management

In a world where everything moves quickly, very quickly, acts like this are particularly appreciated, where we stop for a moment and welcome you, telling you that your presence is [...]

The voice of a professor of finances

Jordi Perramon

Are you ready for change?Jordi Perramon

Academic director of the Master's Degree in Financial Management and Company Auditing at the UPF Barcelona School of Management

Historically, education has been a key variable for younger members of society to adapt to their environment and learn to bring value to it, being economically rewarded in exchange for [...]

The voice of a company (La Vanguardia)

Enric Sierra

Journalism in transformationEnric Sierra

Deputy director of Lavanguardia.comt

We journalists are always reflecting on the future of our profession. The last time was during the recent Journalism Conference organized by the Association of Catalan Journalists. The speed at [...]