In today’s world, beyond the divisions between scientific, technical, humanist and artistic knowledge, creativity has become a value in and of itself. Human knowledge has increased and become interconnected through [...]

Creativity, traditionally associated with culture and the arts, is also a source of innovation that allows companies to adapt, in a sustainable way, to an increasingly dynamic and competitive environment. [...]

The importance of creativity for business success is now widely recognised. To keep ahead of the pack a company needs to be creative both in its products and/or services and [...]