Tag Archives: marcas

Agnès Rovira

3.0. brands. The new social responsibility. The rules of the game have changedAgnès Rovira

Head of the Postgraduate Programme in Brand Meaning Management 3.0, UPF-IDEC

Corporate Social Responsibility or CSR, has traditionally been associated with the corporate size of companies and less identified with brand management. Social responsibility and brands have lived in two separate [...]

Francesc Xavier Ruiz Collantes

Creating emblematic brands: imagining new ways of lifeFrancesc Xavier Ruiz Collantes

Head of the Master in Strategy and Management Creative Brand, UPF-IDEC

To imagine a new leading brand is to imagine a new way of life. Innovating in creating brands is not just a question of giving a novel, great sounding brand-name [...]