Tag Archives: marketing

Antonio Ladrón de Guevara

In what ways do consumers value the actions taken for CSR and how much?Antonio Ladrón de Guevara

Head of the Master in Direct and Digital Marketing, UPF Barcelona School of Management

Recent studies in the fields of Business Ethics and Consumer Behaviour suggest that in the past few years, “Social Behaviour” within companies and, especially in well- known multinationals, has become [...]